25min chapter

Masters in Business cover image

The Basic Tribal Instincts that Drive Us with Michael Morris

Masters in Business

CHAPTER

Unity Through Change: South Korea's Soccer Revolution

This chapter examines the pivotal transformation of South Korea's national soccer team under Coach Hiddink ahead of the World Cup. It highlights the coach's innovative strategies, including open tryouts and shifts in cultural practices, that reshaped the team's dynamics and performance. The success during the tournament not only marked a historic achievement for the team but also sparked broader cultural changes within South Korea.

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