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The Playbook That HRG Is Executing
HRG is in 60 plus markets. That's pretty good coverage, right? So there's other larger companies that are out there trying to do what we're doing or have done or whatever. We get a lot of those institutional leads right now because people just are having a hard time building a property management vertical overnight. And they can't do it. It's the easiest it's ever been in the history of raising money. People can raise it. But they don't have time to get their operations together. The nuts and bolts of managing the property is very difficult.