Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

562: What drives Amazon’s success? (with Bill Carr)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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The Importance of Finding Product Market Fit

Amazon is now one of the wealthiest, most successful and largest companies in the world. In 2001, Amazon barely escaped bankruptcy by the skin of its chins. The company was not dripping with resources at that time. Bezos: "We would have a small team. We would have a tiny marketing budget"

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