3min chapter

The Human Upgrade with Dave Asprey cover image

Attention Span: How It’s Getting Lost & How to Get it Back – Gloria Mark, Ph.D. : 1011

The Human Upgrade with Dave Asprey

CHAPTER

What's Changed From the Faster Is Better UI?

In the past 20 years, faster is better has created an expectation and a certain norm. We if a web page doesn't load super fast, it's going to lose people, right? So there's a lot of pressure on designers and tech companies that pages should load fast. But you know, what's happening with our attention when we have access to information so fast within milliseconds at our fingertips, right? It's created a culture in a way of thinking, way of behaving that we can also switch attention very quickly.

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