4min chapter

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#296 Bernard Arnault (The Richest Man in the World)

Founders

CHAPTER

The Power of Intuition

LVMH CEO Bernard Huguen: "My relationship to luxury goods is really very rational. It is the only area in which it is possible to make luxury profit margins" He says he targets timeless brands that have proven themselves in different economic cycles and through changes in consumer preferences. LVMH will be among fewer and fewer names retaining a worldwide presence, Huguen writes. 'I'm going to see all the group managers of the businesses and increase their motivation'

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