The Influence of Behavioral Economics on Technology

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Some have called you the kind of one of those influential kind of scientists of behavior that's currently living. And I want to talk about your background a bit and how you've come up to this book. So many people have said your behavioral economists, which I understand to be wrong. It's not really behavioral economics, what you do. What's the kind of academic tradition which you're drawing these insights out of? Yeah.

BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books

Support this show http://supporter.acast.com/intelligencesquared.

See acast.com/privacy for privacy and opt-out information.

Learn more about your ad choices. Visit podcastchoices.com/adchoices