4min chapter

Inside the Strategy Room cover image

134. Richard Rumelt on what separates good strategy from bad

Inside the Strategy Room

CHAPTER

Strategy Is Harder to Execute Than It Used to Be

In 1993, he was climbing a mountain in France called the Dondevilleage. He had an epiphany: What am I doing up here now? And so he didn't do any more technical climbing like that. "You decide you're going to commit your energy to A rather than B"

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