4min chapter

All-In with Chamath, Jason, Sacks & Friedberg cover image

E96: Adobe acquires Figma for $20B, TPB SPAC, FedEx CEO's recession warning, macro picture & more

All-In with Chamath, Jason, Sacks & Friedberg

CHAPTER

Should Adobe Change the Pricing of Figma?

I would hope that they would do multiple things saying what would you do? If I was her I would create a rule book and apply the rule book evenly and fairly. You have to think of pricing as not an element by itself but as sort of the most important element of a go-to-market strategy. There's no way that you can basically Reprise figma completely as part of some other bundle and expect not to create massive disruption to your go-to market organization.

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