How I Built This with Guy Raz cover image

Advice Line with Jamie Siminoff of Ring

How I Built This with Guy Raz

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Ergonomics Meets Innovation

This chapter explores the journey of a garage-born business idea that culminated in an acquisition by Amazon, while also delving into the launch of the ErgoFlex, a smart ergonomic desk with unique features. The conversation provides insights on crowdfunding, marketing strategies, and the importance of compelling narratives to reach niche audiences effectively.

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