Ep 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTC
DTC Podcast
EDI Explained
We use Indigo for that. And then our stance in the US was not to say yes to everyone. Like we were talking with like Nordstrom's Macy's, like all these retailers, and we just said no for the US. So yeah, it changed a lot. I guess for us on the beauty side, if you just like think about like volume and where like the density of customer is on like the products you're selling. For instance, even if Indigo was say 1000 stores and the new retailer that we're launching with, which is more beauty oriented, the intent is much higher on the beauty one. Whereas yeah, like you're going to a bookstore, you're probably looking
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