Marketing Week Meets: Rory Sutherland
The Marketing Week Podcast
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The False God of Marketing and Advertising
In a market, there isn't a single right answer. We're actually asking for a number of right answers to a question which is forever shifting. People are trying to impose the wrong kind of scientific rules in their attempt to make marketing and advertising scientific. And this misappropriation of rigour...is it where is this come from? Is it the availability of the plethora of data that's going to be used?
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