5min chapter

The Rich Roll Podcast cover image

Ray Cronise & Julieanna Hever On Everything Plant-Based Nutrition

The Rich Roll Podcast

CHAPTER

Do You Have an Addiction?

When we have foods that are scientifically devised, backed by millions of dollars in research and marketing, et cetera, to specifically activate these pleasure centres in our brain. There's no biological yet. Lethargy, lack of focus, irritability. That's also what happens when you give up caffine and meth and alcohol, right? You know? I don't like the loaded addiction, food addiction thing. But it's habituation. And because we have slowly habituated people to this excess hyperppalatability, it's not wrong for companies design foods, possible burgher, that meat, those satiate an appetite to consume that product. They just eat it again

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