Google has always played a central role in the shopping journey, but it isn’t a retailer or even a marketplace. In fact, more than 1 billion shopping searches happen on the platform every day, yet Google has never been the endpoint. Now, with the rise of AI, multimodal search and agentic experiences, Google is ready to once again transform how consumers discover and shop for products online.

In this episode of Retail Remix, host Nicole Silberstein sits down with Lilian Rincon, VP of Shopping Experiences at Google, to unpack the company’s latest innovations — from conversational discovery to virtual Try-on-You to new agentic features that can check stock, call local stores and even buy on your behalf.

Lilian shares how Google is approaching AI-powered shopping with a “slow, steady, and user-first” philosophy, why trust and data freshness are non-negotiables, and how Google’s massive Shopping Graph gives it a unique advantage in the evolving AI commerce landscape.

Key Takeaways:

Why Google still sees itself as an ecosystem, not a retailer — and what that says about its ambitions in the realm of shopping;
A look inside Try-on-You, Google’s new personalized virtual try-on that uses a single selfie to visualize clothing on your actual body;
Why conversational shopping has officially arrived — and how it is changing the way people search;
How Google’s agentic features — including local store calling and automated buying — are tackling real-world shopper pain points; and
The critical role of Google’s Shopping Graph in powering trustworthy AI results.

Related Links:

Explore Google’s latest AI-powered shopping features
Related reading: As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience
Read more about the future of retail and commerce innovation on Retail TouchPoints
Subscribe and catch up on more episodes of Retail Remix

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