What worked for me was essentially what's known as direct response marketing, riso. You spend ten dollars on advertising and you get ten dollars or more back in the way of profits. And so that's a very sustainable way of marketing compared to the way marketing is taught generally in universities which is generally mass marketing. So it's something the plan was much more practical, much more useable and more accessible to everybody wher y ti need a consultant with the nme b i to put it all together.
Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan.
Allan joined host Robert Glazer on the Elevate Podcast to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity.
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