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Masters of MEDDICC - Authenticy & Trust with Richard Dufty - Episode #18

MASTERS OF MEDDICC

CHAPTER

Navigating Growth Challenges for CROs

This chapter examines the struggles Chief Revenue Officers face while managing rapid market growth, focusing on effective strategies for hiring and team dynamics. It critiques the tendency for startups to rely on easy funding and calls for a shift toward sustainable growth practices, highlighting the importance of meaningful client engagement. The discussion underscores the need for collaborative go-to-market strategies and a customer-focused approach to reduce churn and enhance overall business success.

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