Jordan Welch’s Guide To Making Money Blew My Mind (8 Step Playbook)
Simon Squibb
00:00
The Power of Branding Over Business
This chapter emphasizes the significance of building a strong brand as an asset that conveys purpose and story, illustrating its impact on company value. By discussing examples like Nike and the concept of 'economic moat,' the speakers highlight how branding can attract talent and customers, ultimately shaping the perception of product quality.
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