B2C vs B2D - marketing to developers with Ronak Ganatra
Scaling DevTools
Developer Marketing and Developer Mindset
I joined High Graph in September and had no experience with marketing to developers or working with such a technical product. I launched a Halloween campaign on Friday, first mistake. We had somewhere close to 40% of our user subscribers unsubscribe. The DevRel team really opened in letting me know what the developer mindset looks for. So that's when I really started to focus a lot on SEO, on quality content, not so much on quantity.
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