How to Tell an Emotional Story That Changes Everything

Marketers love bumper stickers and great quotes we love oh you change a world just by sharing your story. We never really talk about the emotions enough in marketing I study a lot of neuroscience. There's five different decision-making styles that every executive has got. The survival emotions are fear anger disgust shame and sadnessFear is a positive emotion especially in sustainability or climate change for example because people are pissed off they do things.