The best way to defend against competition is to build a brand that people trust, admire and love. Have a unique selling proposition (USP) This is what sets your business apart from everyone else. Use price as a branding weapon because it implies values. If you promise people something, make sure you deliver on it 100% of the time. The Millionaire Fastlane by M.J. D'Marco is published by Simon & Schuster at £16.99.

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