12min chapter

Finding Our Way cover image

45: The Phase Shift

Finding Our Way

CHAPTER

Navigating Value Proposition Alignment and AI Integration in Design Leadership

The chapter explores the importance of aligning delivery with a value proposition in design leadership, focusing on the challenge of avoiding unattainable promises. It also discusses the integration of AI into design processes, highlighting the current limitations and the need for a balance between human insight and technological capabilities. Design leaders are advised on understanding and communicating their value proposition effectively within organizations, emphasizing problem-solving and impact over processes.

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