Haven's Kitchen - Alison Cayne
Startup to Storefront
00:00
The Imposter Syndrome Moment
Most entrepreneurs deal with this imposter syndrome moment where they don't think people will pay the price that they need in order for them to stay in business. And then the problem is if they have a good product, they have to now raise their price. I've always, you know, it's not rocket science, but again, coming from a brick and mortar cooking school ... You got to figure out margin on any product before you can offer it widely.
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