3min chapter

Cautionary Tales with Tim Harford cover image

The Dark Money Behind Mother's Day

Cautionary Tales with Tim Harford

CHAPTER

The Importance of Mother's Day

Animalery Jarvis urged people to write to their mothers on Mother's Day. She'd written to her own mother incessantly, but when more than a week went by without a letter from Animalery, old Mrs Jarvis wrote to ask what was wrong. To compare Mother's Day to National Raisin Day does Mother's Day a disservice? Financially speaking, National Raisin day is a shrug, while Mother's Day is big business. A third of Americans dine out and the average person spends over $200 on Mother’s Day gifts,. Nobody spends $200 on raisins. Lee Eric Schmidt, a historian, examines the commercialization of holidays in his book, Consumer

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