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B01 - Brain of the Firm, Chapter 1

General Intellect Unit

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The Importance of Organization in Management

Theory that he's going to put down in this first chapter is that the rate of change is such that we cannot keep doing things the way we've been doing them before. The second chapter is the one where we see a lot of terminology introduced. And by the end of chapter three, it should be clear why things cannot be organized down to the last IODA and why in human terms we should not even want to try.

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