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How Much Is Your Follower of Fan Really Worth?
When you post something on your facebook news feed or to twitter, everybody knows that all your followers see that. When you send someone in emal, even if it's to a list of 50 thousand people, they get that message in their iwnbox, like it's just to them. And so i think because of that, they pay attention to it more, because it seems more like one to one communication.