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CSTG 215: Plug Revenue Leaks with Text Automation: Ryan Fenn & Justin Judd from Chiirp

Can't Stop the Growth

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Enhancing Business Efficiency through Automation

This chapter discusses the critical role of addressing operational inefficiencies in contracting businesses, particularly in customer communication. It emphasizes the integration of automation tools to streamline processes like handling inquiries and follow-ups, which can boost sales and improve job satisfaction. Additionally, the chapter explores the effectiveness of text messaging as a primary communication method, highlighting its benefits in enhancing customer engagement and operational efficiency.

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