146 - How To Think Differently About B2B Content, With Camille Trent
The Marketing Millennials
00:00
How to Prioritize Content for Success
I think of content in two buckets. There's evergreen content, which you kind of said where if I pretty put it out today and I put it out in six months, it's still going to be relevant to my audience. Then there's always on content. And then the third bucket is initiative type content. So planning out roadmap for like the year obviously can change based on what comes up. We just think about prioritizing content in levels of like funnel. Like driving someone to a community is probably more important than driving them to something else.
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