How to Prioritize Content for Success

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I think of content in two buckets. There's evergreen content, which you kind of said where if I pretty put it out today and I put it out in six months, it's still going to be relevant to my audience. Then there's always on content. And then the third bucket is initiative type content. So planning out roadmap for like the year obviously can change based on what comes up. We just think about prioritizing content in levels of like funnel. Like driving someone to a community is probably more important than driving them to something else.

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?

Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.

Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.

Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.

Follow Camille:

LinkedIn: www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com