8min chapter

Under the Influence with Terry O'Reilly cover image

Ask Terry (2024)

Under the Influence with Terry O'Reilly

CHAPTER

Awards in Advertising and Memorable Marketing Campaigns

Exploring the significance of awards in advertising, the marketing strategy of Trojan condoms, and the impactful Nescafe Gold Blend advertising campaign from the late 1980s to early 1990s.

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