David Friedberg (The Climate Corporation) - Entrepreneurship Gives Life Meaning
Entrepreneurial Thought Leaders (ETL)
00:00
How Cold Calling Changed the World
In 2009 we made the decision to focus the entire business around agriculture. After that first year where I was cold calling all those businesses we were able to close a couple million dollars of sales. We moved from 200 stations to 400 stations, now you can measure the weather at 400 different places. And Greg Smirnour our chief revenue officer joined us around this time and helped lead this effort for us.
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