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248. Understanding Media (by Marshall McLuhan) Book Summary

Love Your Work

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The Medium Is the Message

Any medium is darwinian in nature. Only organisms suited for their environment survive. So media extends our capabilities, alters our sense ratios and shapes the messages within the media themselves. This has social consequences. Here's some examples of how media affects society, from to day's world. Road rage. Corn addiction. Fake news. To be unaware of how media changes us is a threat to civilization.

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