Prim Primier Sports - A Player That Exists

"Prim primier sports is, i'd say, in most basic terms, is a isa alinia. They generate most of their revenue through advertising and a little bit through subs," he says. "They're at the kind of fall back option if you can't get content on the main channels,. Whether it's free to wear or pay, that you would go to." The move gives them a whole bunch of extra sets of rightsto layer on top of those european sports rights that theyd kmocked up.