2min chapter

Decoder with Nilay Patel cover image

Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why

Decoder with Nilay Patel

CHAPTER

Is There a New Powerful Technology That Can Make a Search a Better Product?

Bing is taking on the larger software category in the world of search. If Google stops sending as much traffic from its search engine results page to publishers, regulators would freak out because they have a dominant market share. Bing will live and die by our ability to help publishers get their content to be seen by more people.

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