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From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”

Shopify Masters

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Athleisure Branding - How to Simplify the Way You Dress

In 2018, you decided to pivot and even though the market was pretty saturated, there's a lot of athleisure brands. You still notice that there was a gap that you wanted to fill. So tell us how you approach design and your branding to really set yourself apart. I draw inspiration from things that aren't obviously active wear," she says.

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