In this episode of the Faith Driven Entrepreneur Podcast, Dr. Bryan Loritts joins Joey Honescko and William Norvell to discuss the importance of deep, long-lasting friendships in the context of entrepreneurship. 

Pulling from his new book, Enduring Friendships: Sticking Together in an Age of Unfriending, Dr. Loritts emphasizes the need for what he calls “soul friends.” These are the people whom we can bear our souls with and who can provide guidance and support in our journeys. 

He also highlights the challenges that entrepreneurs face in maintaining lasting friendships, such as being productivity-driven and lacking time for people. He provides practical advice on finding and nurturing these enduring friendships, including putting oneself in the right environments and being intentional about prioritizing relationships. 

For more from Dr. Loritts, check out his new book: https://www.amazon.com/Enduring-Friendship-Sticking-Together-Unfriending/dp/1514008440