The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
Future Proof
00:00
Navigating Brand Communication in Retail
This chapter examines the complexities of brand communication in the retail sector, emphasizing the balance between long-term strategies and immediate tactical marketing. It addresses challenges in maintaining brand relevance and the crucial role of brand identity in resonating with customers and employees alike.
Transcript
Play full episode
