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The Importance of Memorability in Content Creation
The aim of the piece of content that we read is make people scroll through to the end without any friction and then take the action that we are hoping for them to take. So you kind of remember it's more. You can get one, one thing, so like having read your content on that, like analogies and screenshots and examples and kind of stuff being really relatable. And I think that's so true. It's one thing reading it, but when you visualize it for like a screenshot, then you just like, oh, yeah, okay, cool. Got it.