Organic Marketing for Long Lasting Results with Micheline Nijmeh, CMO at JFrog
Pipeline Visionaries
00:00
The Hardest Thing Is Finding Technical Creators
The hard part is, like, if you're paying one to two dollars a word to get consecrated, you have to find the really sharp technical writers or ators. So that's the hardest part, because there's so much content. And we deliver a platform that has multiple products, so it's not just one story all the time. We want to showcase a certain product over another. That's probably the hardest, is the story telling, not the technical content that we deliver. Don't giv me wrong, it's hard work, but we have so many experts in the company that that's less of a concern for me.
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