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This week in startups is brought to you by Crowdbotix. Get a free scoping session for your next big app idea at crowdbotix.com slash twist. Tired of doing the same workouts as the gym? Fitbot will build you personalized workouts that help you progress with every set. Open phone brings your team's business calls, texts, and contacts into one delightful app that works anywhere.

This Week in Startups is brought to you by…

Crowdbotics. Great ideas can change the world, and Crowdbotics is the fastest way to turn those ideas into code. Get a free scoping session for your next big app idea at crowdbotics.com/twist

OpenPhone. Create business phone numbers for you and your team that work through an app on your smartphone or desktop. TWiST listeners can get an extra 20% off any plan for your first 6 months at openphone.com/twist

Fitbod. Tired of doing the same workouts at the gym? Fitbod will build you personalized workouts that help you progress with every set. Get 25% off your subscription or try out the app for FREE when you sign up now at fitbod.me/TWIST.

Today’s show:

Rich Barton joins Jason to give a masterclass on his thought process behind creating evocative top-tier brands like Zillow, Expedia, and Glassdoor. (22:02) Rich also discusses the lessons he learned from Bill Gates during his time at Microsoft (49:22), how tech management has evolved (57:04), and more!

Rich's blog on branding: https://www.hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names

Time stamps:

(0:00) Zillow CEO Rich Barton joins Jason

(1:58) The creation of Zillow’s Zestimate

(7:03) “Tension and Importance” and empowering people in the workplace

(13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist

(14:53) Branding and creating iconic company names

(16:53) Navigating major layoffs

(22:02) Back to building top-tier brands, “What got us here, won’t get us there”

(27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist

(29:25) Steering the complex dynamics of startup-attorney interactions

(33:22) Defying convention to create stellar products and the effects digital currency