The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Capturing Demand

There's a third strategy called damning demand that I think is very interesting where people are searching for live chat. And then you say, Hey, you thought you wanted live chat, but what you actually want is conversational marketing. That was exactly the thinking. Like the marketer in me was like, shouldn't we be trying to like capture some of this live chat audience? But it takes the, I think you need the strong conviction and the vision from the company founders.

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