Many studios already do this thing where they kind of scan an actor. So they essentially have a digital replica of them that they can use. And the actors too have voiced their own concerns about AI and how their own lightnesses could be used without them participating.
Three months into the writers’ and actors’ strike, the role of artificial intelligence in Hollywood has emerged as a central issue in the dispute between studios and creatives. Bloomberg’s Lucas Shaw joins this episode to discuss how studios are already using AI—and why writers and actors are so concerned about what it means for their livelihoods.