2min chapter

Shifter cover image

Produktprioriteringer, OKR og begrensninger i rammeverk med Ex-Googler, Kahoot, og nå Ardoq: Melissa Mills

Shifter

CHAPTER

The Director of Product Management at ARDOC

At ARDOC, I'm covering the product teams as well as the design teams. And I am making sure we get our stuff built. So typically, the biggest difference or the most general thread between B2B and B2C is that in B2B, the decision maker isn't necessarily the end user. In B2C, your direct user is the purchaser.

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