Innovative Strategies for Engaging Local Newsletter Audiences

Feeling stagnant with newsletter revenue? TJ Larkin explains a new path: charge $300 for a half-day, face-to-face crash course on ChatGPT basics, marketed straight to the subscribers who already trust him.

The episode breaks down his market-validation call with another publisher, the city-government referral loop, and why timing finally favors beginner AI education. You’ll also hear a mini-tutorial on prompting ChatGPT to design your curriculum and v0 to spin up a sleek site that converts.

Takeaways: start small, iterate fast, and let each workshop seed future ad or consulting deals. Reach TJ directly via X/Twitter @TJLarkin23 to learn more or partner on local events.

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