Data I Look at to Analyze Year Over Year Q4 Performance
Conversion Tracking Playbook
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Introduction
Brad Redding: I had a customer ask me to do some year every year analysis and essentially performance review going into holiday. He was coming off of October, which was a little bit softer than normal. And is there anything that we can learn from October that could help us forecast what holiday will bring us? These are reports he would look at if he only had access to Google analytics data but not Facebook or attribution tools.
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