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3min chapter
John Eitel (Canva): Bottom-Up + Top-Down
BUILD with Blake Bartlett
Is Your PLG Product a Business Value?
When you have the initial adoption from end users using a PLG product, they might not think about it in ROI terms. So what do you have to actually communicate instead? Yeah. And maybe unpacking this language that they speak in the concept of business value a little bit more.
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