I don't maybe mid-journey. I think it's stable diffusion, but anyway, it doesn't really matter. There's a bunch of things that are pushing back against us like, wait a minute. Where did you get this data? Did you have rights to use this data in this way? What if it starts your shop and it allows you to go buy that same product from other shops? It's just a great time for lots of opportunity,. It's the part that I'm excited about.