Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin
Conversion Tracking Playbook
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Optimizing Sales Tracking through Shopify and Meta Integration
This chapter explores key strategies for effectively tracking sales on the Shopify platform, with a focus on integrating with Facebook's meta destination. It highlights the configuration of POS channels for accurate reporting and the necessity of improved analytics for merchants with multiple store locations.
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