The Importance of Talking About the Fundamentals

"It's become really obvious to me as the work we do becomes more and more mainstream, which is a good thing, not a bad thing," he says. "We always want to go for the quick fix. That's what human beings love that." And unfortunately, in our zeal to go to the quick fix, we oftentimes forget the fundamental part of the equation,. He continues: "What I wanted to do was reinforce the importance of talking about the fundamentals...that's really what I wanted to talk about"