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Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Marketing Against The Grain
The Importance of Brand Architecture
Kieran: Elon's brand for X is chaos and it all fits like it's community led chaos. Everything he does actually fits with the brand that he has created for his version of Twitter. Kieran: There are people arguing whether this Twitter to X rebrand is a good or bad idea. If I were him, I would probably do the same thing. Wouldn't you?
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