[Greatest Hits] Head of Growth Marketing at Cruise: Alex McNamara - Creating a Marketing Strategy From the Ground Up
How I Grew This
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How I Decided I Was Gonna Be in Growth and Marketing
I started in Densu Isobar as my one of my first roles and when I became was glue Isobar so was a digital creative agency. Then moved to McGarry Bowen where it was more about brand storytelling being able to you know make more traditional ads, TV ads bigger budget productions print billboards. Joined Fetch and which was a mobile performance agency so thinking about media through a creative lens and then learning all of the aspects of media planning and media buying. Being able to put those two things together is a very unique thing It's not often that you have creative side folks join a media agency and vice versa.
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