4min chapter

Equity cover image

Tik Tok, influencers on the clock

Equity

CHAPTER

Is It Harder for Brands to Attribute Their Performance Marketing Spend?

Apple has changed the way it shares browsing data with advertisers. And so consumers now need to opd in, and nough folks on the call have been getting pop up saying, are you willing to allow this apt to follow your browsing behavior? One thing i'm also curious about is how you're seeing trends as they emerge geographically. I knowh sometimes you'll see a trend here in the us, and other countries or regions will follow. Can you offer any insight as to how that's happening, or specific examples?"

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