Building a Brand Amidst Giants

OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.

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